Solutions · Advertising markets

Governed campaign agents for performance teams.

The ad exchange is the most automated market on earth. Performance teams already trade attention at machine speed — and retail media is merging commerce and advertising into a single auction market. We embed advertiser AI that autonomously builds and optimizes hyper-personalized campaigns — higher CTR, higher ROAS, lower CPA — with the governance layer that makes it safe to scale: budget caps, brand-safety gates, and a record of every dollar deployed.

Who we embed with

What we govern in your campaigns

Performance ad agencies · In-house growth teams · Media buying operations

Autonomous campaign creation and optimization agents
Hyper-personalized creative at scale — dynamic creative optimization
Bid optimization across exchanges with budget governance
Brand-safety policy gates enforced before spend
A system of record for every bid, creative, and dollar
campaign_agents.policyEnforced
1policy: campaign_agents
2rules:
3brand_safety: enforced
4budget_cap: $50k / day
5experiment_gate: required
6require_approval:
7- audience_expansion
8record: every_bid ✓
Gated before spend
The shift

The buying is already automated. Now the spend itself goes agentic.

Programmatic ate ad buying a decade ago — 90% of display is machine-bought. GenAI-driven ad spend is the next wave: doubling-plus every year on its way to ~$142B by 2030. The budgets deploy themselves; the question is who answers for every dollar.

generative AI–driven ad spend, USD billions
$1.1B2024$2.5B2025$5.5B2026$142B2030125%/yr — agentic era
Madison & Wall (2026): genAI-driven ad spend growing ~125%/yr, ~$142B by 2030 ($192B by 2032). Interim bars on trajectory.
0%
annual growth rate of GenAI-driven ad spending through 2032.
MADISON & WALL, 2026
+0%
ROAS from AI real-time creative optimization — with CPA down 30%.
INDUSTRY BENCHMARKS, 2026
0×
CTR from AI-optimized creative vs. manual — DCO averages +32%.
AI CREATIVE BENCHMARKS, 2026
0%
of ad executives have deployed AI in the creative process — up from 60% in 2024.
IAB, 2026
Forward-deployed engineering

Your clients' budgets, governed like capital.

An agency deploying agentic buying needs to answer the same questions a fund does: who decided, under what limits, and where is the record? Our engineers embed with your team, wire autonomous campaign creation and hyper-personalization into your buying stack — governed — and leave behind the audit trail your clients will ask for. The same personalization core powers our commerce work: one engine, two markets.

Every engagement lands on the same control plane: policy enforcement in the loop, evaluation before and after launch, full-run observability, and a system of record for every decision.

The same engine in e-commerce

Scale agentic buying without losing the plot.

Start with one client account or one channel — policy-gated, instrumented, and attributable from the first dollar.

Request a pilot